Camille Lee
Skills
Marketing & Branding
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Digital Marketing — Created and managed multi-platform campaigns reaching 150K+ impressions.
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Athlete Storytelling — Produce athlete-first features combining stats, visuals, and emotion.
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SEO & Audience Insights — Apply data-driven strategies to increase reach and engagement.
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Email & Copywriting — Design branded campaigns and newsletters that align with brand voice.
Innovation & AI
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AI-Driven Marketing Tools — Use ChatGPT, Gemini, and Canva AI for campaign research and content ideation.
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AI in Design & Editing — Enhance visuals in Adobe Express and Lightroom using smart automation tools.
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Workflow Automation — Integrate AI to streamline research, scripting, and scheduling processes.
Creative & Design
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Adobe Express — Design branded graphics, reels, and promotional layouts.
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Adobe Lightroom — Edit and color-grade athlete photography for clarity and tone.
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Canva — Build sponsorship decks, content plans, and marketing templates.
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Wix & WordPress — Design responsive websites and digital portfolios for storytelling.
Media & Communication
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On-Camera Hosting & Interviews — Host original sports coverage and analysis for Backfield Media.
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Public Speaking & Workshops — Present on marketing, leadership, and digital storytelling.
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Content Scheduling & Analytics — Manage posting strategies and performance tracking across platforms.
Leadership & Collaboration
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Team Leadership — Mentor interns in storytelling, editing, and campaign strategy.
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Event Coordination — Support game-day coverage, athlete interviews, and media planning.
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Partnership Development — Build collaborations with colleges, brands, and sports collectives.
Explore more of my work on Instagram and LinkedIn