Camille "Cami" Lee
Backfield Media
Backfield Media is a sports media platform I founded to spotlight athletes through interviews, coverage, and digital storytelling across youth, high school, and collegiate sports. Built on an athlete-first approach, the brand combines on-camera hosting, story development, and social-first content strategy, with interview-driven TikTok content generating more than 150,000 combined views across multiple videos on my business Instagram profile
What Backfield Media Delivers
On-Camera Coverage
I host interviews, recap segments, and sports-focused video content designed to capture athlete stories with energy, clarity, and personality.
Content Strategy
From planning story angles to organizing publishing workflows, I build content with both audience engagement and brand consistency in mind.
Athlete-First Storytelling
Every feature is built to highlight the athlete behind the performance, creating coverage that feels personal, respectful, and community-driven.
Why I Built It
Backfield Media was created to give athletes a platform where their stories matter as much as their stats. Through interviews, live analysis, and digital content, I aim to create coverage that feels authentic, engaging, and meaningful to athletes, families, fans, and the communities that support them.